LL COOL J On Chris Lighty, Run-DMC & Wild Tour Stories
Join 247HH’s Culture Builders as hip-hop legend LL COOL J breaks down the blueprint behind building a lasting legacy in music and culture.
From creating Rock The Bells and reshaping how timeless hip-hop artists thrive, to sharing stories about Chris Lighty, RUN DMC, and Def Jam’s early days, LL delivers powerful insight into longevity, ownership, and evolution in the game.
LL COOL J also dives into following intuition, taking risks, handling criticism, and turning doubt into fuel. Plus, he shares unforgettable moments—from getting booed early in his career to wild tour stories overseas and witnessing iconic figures like Berry Gordy and Muhammad Ali backstage.
This is more than an interview—it’s a masterclass on staying relevant, building culture, and never waiting for permission.
Watch now and tap in with the mindset of a true Culture Builder.
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