New Book: Rap Cliches

The 90s marked an important decade in the history of American rap. French journalists have discovered promotional trips, in order to go interview or make reports, especially in the USA. American photographers think they have a monopoly on hip hop pictures and reports, but European or Asian magazines also met these big stars like Snoop, Jaÿ-Z, Gangstarr, Nas, Mary J Blige, TLC, Common, Kool Herc… The list goes on.

Olivier Annet N’GUESSAN, has the idea to make known to the world his work and that of his fellow photographers generally ignored. He began with a capsule collection with a Japanese brand, a great lover of the pictures of his former RER magazine, and the warm welcome he received in Japan motivated him to turn this collaboration into an exhibition.

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