{"id":61624,"date":"2013-02-14T00:04:50","date_gmt":"2013-02-13T23:04:50","guid":{"rendered":"http:\/\/www.blackouthiphop.com\/?p=61624"},"modified":"2013-02-14T00:04:50","modified_gmt":"2013-02-13T23:04:50","slug":"espn-presents-michael-jordan-gotta-be-the-shoes","status":"publish","type":"post","link":"https:\/\/blackouthiphop.com\/blog\/espn-presents-michael-jordan-gotta-be-the-shoes\/","title":{"rendered":"ESPN Presents: Michael Jordan &#8220;Gotta Be The Shoes&#8221;"},"content":{"rendered":"<p><script src=\"http:\/\/player.espn.com\/player.js?&#038;playerBrandingId=4ef8000cbaf34c1687a7d9a26fe0e89e&#038;pcode=1kNG061cgaoolOncv54OAO1ceO-I&#038;width=540&#038;height=344&#038;externalId=espn:8940529&#038;thruParam_espn-ui[autoPlay]=false&#038;thruParam_espn-ui[playRelatedExternally]=true\"><\/script><\/p>\n<blockquote><p>ESPN honors NBA legend Michael Jordan\u2019s 5oth birthday with a short documentary saluting his iconic signature sneaker legacy, and stories behind some of the most popular models from the collection. We get the history behind the infamous \u201cJumpman\u201d logo and how it came about, with the Jordan III taking MJ as a brand to the next level. We also hear from Nike designer Tinker Hatfield, who has created some of most sought after Jordan models of all times.<\/p><\/blockquote>\n","protected":false},"excerpt":{"rendered":"<p>ESPN honors NBA legend Michael Jordan\u2019s 5oth birthday with a short documentary saluting his iconic&#8230;<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"nf_dc_page":"","cybocfi_hide_featured_image":"","_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_post_was_ever_published":false},"categories":[5],"tags":[],"class_list":["post-61624","post","type-post","status-publish","format-standard","hentry","category-videos"],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO 4.9.9 - aioseo.com -->\n\t<meta name=\"description\" content=\"ESPN honors NBA legend Michael Jordan\u2019s 5oth birthday with a short documentary saluting his iconic signature sneaker legacy, and stories behind some of the most popular models from the collection. We get the history behind the infamous \u201cJumpman\u201d logo and how it came about, with the Jordan III taking MJ as a brand to the\" \/>\n\t<meta name=\"robots\" content=\"max-image-preview:large\" \/>\n\t<meta name=\"author\" content=\"admin\"\/>\n\t<meta name=\"google-site-verification\" content=\"Ifre_vB77_wFNVhQXnoGsQmneX3D_8ReLIBjU_bbS0A\" \/>\n\t<link rel=\"canonical\" href=\"https:\/\/blackouthiphop.com\/blog\/espn-presents-michael-jordan-gotta-be-the-shoes\/\" \/>\n\t<meta name=\"generator\" content=\"All in One SEO (AIOSEO) 4.9.9\" \/>\n\t\t<meta property=\"og:locale\" content=\"en_US\" \/>\n\t\t<meta property=\"og:site_name\" content=\"Blackout Hip Hop\" \/>\n\t\t<meta property=\"og:type\" content=\"article\" \/>\n\t\t<meta property=\"og:title\" content=\"ESPN Presents: Michael Jordan \u201cGotta Be The Shoes\u201d - Blackout Hip Hop\" \/>\n\t\t<meta property=\"og:description\" content=\"ESPN honors NBA legend Michael Jordan\u2019s 5oth birthday with a short documentary saluting his iconic signature sneaker legacy, and stories behind some of the most popular models from the collection. We get the history behind the infamous \u201cJumpman\u201d logo and how it came about, with the Jordan III taking MJ as a brand to the\" \/>\n\t\t<meta property=\"og:url\" content=\"https:\/\/blackouthiphop.com\/blog\/espn-presents-michael-jordan-gotta-be-the-shoes\/\" \/>\n\t\t<meta property=\"article:section\" content=\"Videos\" \/>\n\t\t<meta property=\"article:published_time\" content=\"2013-02-13T23:04:50+00:00\" \/>\n\t\t<meta property=\"article:modified_time\" content=\"2013-02-13T23:04:50+00:00\" \/>\n\t\t<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n\t\t<meta name=\"twitter:title\" content=\"ESPN Presents: Michael Jordan \u201cGotta Be The Shoes\u201d - Blackout Hip Hop\" \/>\n\t\t<meta name=\"twitter:description\" content=\"ESPN honors NBA legend Michael Jordan\u2019s 5oth birthday with a short documentary saluting his iconic signature sneaker legacy, and stories behind some of the most popular models from the collection. We get the history behind the infamous \u201cJumpman\u201d logo and how it came about, with the Jordan III taking MJ as a brand to the\" \/>\n\t\t<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t\t<meta name=\"twitter:data1\" content=\"admin\" \/>\n\t\t<script type=\"application\/ld+json\" class=\"aioseo-schema\">\n\t\t\t{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/blackouthiphop.com\\\/blog\\\/espn-presents-michael-jordan-gotta-be-the-shoes\\\/#article\",\"name\":\"ESPN Presents: Michael Jordan \\u201cGotta Be The Shoes\\u201d - Blackout Hip Hop\",\"headline\":\"ESPN Presents: Michael Jordan &#8220;Gotta Be The Shoes&#8221;\",\"author\":{\"@id\":\"https:\\\/\\\/blackouthiphop.com\\\/blog\\\/author\\\/admin\\\/#author\"},\"publisher\":{\"@id\":\"https:\\\/\\\/blackouthiphop.com\\\/blog\\\/#organization\"},\"datePublished\":\"2013-02-14T00:04:50+01:00\",\"dateModified\":\"2013-02-14T00:04:50+01:00\",\"inLanguage\":\"en-US\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/blackouthiphop.com\\\/blog\\\/espn-presents-michael-jordan-gotta-be-the-shoes\\\/#webpage\"},\"isPartOf\":{\"@id\":\"https:\\\/\\\/blackouthiphop.com\\\/blog\\\/espn-presents-michael-jordan-gotta-be-the-shoes\\\/#webpage\"},\"articleSection\":\"Videos\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/blackouthiphop.com\\\/blog\\\/espn-presents-michael-jordan-gotta-be-the-shoes\\\/#breadcrumblist\",\"itemListElement\":[{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/blackouthiphop.com\\\/blog#listItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/blackouthiphop.com\\\/blog\",\"nextItem\":{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/blackouthiphop.com\\\/blog\\\/category\\\/videos\\\/#listItem\",\"name\":\"Videos\"}},{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/blackouthiphop.com\\\/blog\\\/category\\\/videos\\\/#listItem\",\"position\":2,\"name\":\"Videos\",\"item\":\"https:\\\/\\\/blackouthiphop.com\\\/blog\\\/category\\\/videos\\\/\",\"nextItem\":{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/blackouthiphop.com\\\/blog\\\/espn-presents-michael-jordan-gotta-be-the-shoes\\\/#listItem\",\"name\":\"ESPN Presents: Michael Jordan &#8220;Gotta Be The Shoes&#8221;\"},\"previousItem\":{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/blackouthiphop.com\\\/blog#listItem\",\"name\":\"Home\"}},{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/blackouthiphop.com\\\/blog\\\/espn-presents-michael-jordan-gotta-be-the-shoes\\\/#listItem\",\"position\":3,\"name\":\"ESPN Presents: Michael Jordan &#8220;Gotta Be The Shoes&#8221;\",\"previousItem\":{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/blackouthiphop.com\\\/blog\\\/category\\\/videos\\\/#listItem\",\"name\":\"Videos\"}}]},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/blackouthiphop.com\\\/blog\\\/#organization\",\"name\":\"Blackout Hip Hop\",\"description\":\"Blackout Hip Hop\",\"url\":\"https:\\\/\\\/blackouthiphop.com\\\/blog\\\/\"},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/blackouthiphop.com\\\/blog\\\/author\\\/admin\\\/#author\",\"url\":\"https:\\\/\\\/blackouthiphop.com\\\/blog\\\/author\\\/admin\\\/\",\"name\":\"admin\",\"image\":{\"@type\":\"ImageObject\",\"@id\":\"https:\\\/\\\/blackouthiphop.com\\\/blog\\\/espn-presents-michael-jordan-gotta-be-the-shoes\\\/#authorImage\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/5ff3ee2a748b7a8a4d47143fec1dbaabacb49ac938e1c0a702000a7a0305dfa5?s=96&d=mm&r=g\",\"width\":96,\"height\":96,\"caption\":\"admin\"}},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/blackouthiphop.com\\\/blog\\\/espn-presents-michael-jordan-gotta-be-the-shoes\\\/#webpage\",\"url\":\"https:\\\/\\\/blackouthiphop.com\\\/blog\\\/espn-presents-michael-jordan-gotta-be-the-shoes\\\/\",\"name\":\"ESPN Presents: Michael Jordan \\u201cGotta Be The Shoes\\u201d - Blackout Hip Hop\",\"description\":\"ESPN honors NBA legend Michael Jordan\\u2019s 5oth birthday with a short documentary saluting his iconic signature sneaker legacy, and stories behind some of the most popular models from the collection. We get the history behind the infamous \\u201cJumpman\\u201d logo and how it came about, with the Jordan III taking MJ as a brand to the\",\"inLanguage\":\"en-US\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/blackouthiphop.com\\\/blog\\\/#website\"},\"breadcrumb\":{\"@id\":\"https:\\\/\\\/blackouthiphop.com\\\/blog\\\/espn-presents-michael-jordan-gotta-be-the-shoes\\\/#breadcrumblist\"},\"author\":{\"@id\":\"https:\\\/\\\/blackouthiphop.com\\\/blog\\\/author\\\/admin\\\/#author\"},\"creator\":{\"@id\":\"https:\\\/\\\/blackouthiphop.com\\\/blog\\\/author\\\/admin\\\/#author\"},\"datePublished\":\"2013-02-14T00:04:50+01:00\",\"dateModified\":\"2013-02-14T00:04:50+01:00\"},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/blackouthiphop.com\\\/blog\\\/#website\",\"url\":\"https:\\\/\\\/blackouthiphop.com\\\/blog\\\/\",\"name\":\"Blackout Hip-Hop\",\"description\":\"Blackout Hip Hop\",\"inLanguage\":\"en-US\",\"publisher\":{\"@id\":\"https:\\\/\\\/blackouthiphop.com\\\/blog\\\/#organization\"}}]}\n\t\t<\/script>\n\t\t<!-- All in One SEO -->\n\n","aioseo_head_json":{"title":"ESPN Presents: Michael Jordan \u201cGotta Be The Shoes\u201d - Blackout Hip Hop","description":"ESPN honors NBA legend Michael Jordan\u2019s 5oth birthday with a short documentary saluting his iconic signature sneaker legacy, and stories behind some of the most popular models from the collection. We get the history behind the infamous \u201cJumpman\u201d logo and how it came about, with the Jordan III taking MJ as a brand to the","canonical_url":"https:\/\/blackouthiphop.com\/blog\/espn-presents-michael-jordan-gotta-be-the-shoes\/","robots":"max-image-preview:large","keywords":"","webmasterTools":{"google-site-verification":"Ifre_vB77_wFNVhQXnoGsQmneX3D_8ReLIBjU_bbS0A","miscellaneous":""},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/blackouthiphop.com\/blog\/espn-presents-michael-jordan-gotta-be-the-shoes\/#article","name":"ESPN Presents: Michael Jordan \u201cGotta Be The Shoes\u201d - Blackout Hip Hop","headline":"ESPN Presents: Michael Jordan &#8220;Gotta Be The Shoes&#8221;","author":{"@id":"https:\/\/blackouthiphop.com\/blog\/author\/admin\/#author"},"publisher":{"@id":"https:\/\/blackouthiphop.com\/blog\/#organization"},"datePublished":"2013-02-14T00:04:50+01:00","dateModified":"2013-02-14T00:04:50+01:00","inLanguage":"en-US","mainEntityOfPage":{"@id":"https:\/\/blackouthiphop.com\/blog\/espn-presents-michael-jordan-gotta-be-the-shoes\/#webpage"},"isPartOf":{"@id":"https:\/\/blackouthiphop.com\/blog\/espn-presents-michael-jordan-gotta-be-the-shoes\/#webpage"},"articleSection":"Videos"},{"@type":"BreadcrumbList","@id":"https:\/\/blackouthiphop.com\/blog\/espn-presents-michael-jordan-gotta-be-the-shoes\/#breadcrumblist","itemListElement":[{"@type":"ListItem","@id":"https:\/\/blackouthiphop.com\/blog#listItem","position":1,"name":"Home","item":"https:\/\/blackouthiphop.com\/blog","nextItem":{"@type":"ListItem","@id":"https:\/\/blackouthiphop.com\/blog\/category\/videos\/#listItem","name":"Videos"}},{"@type":"ListItem","@id":"https:\/\/blackouthiphop.com\/blog\/category\/videos\/#listItem","position":2,"name":"Videos","item":"https:\/\/blackouthiphop.com\/blog\/category\/videos\/","nextItem":{"@type":"ListItem","@id":"https:\/\/blackouthiphop.com\/blog\/espn-presents-michael-jordan-gotta-be-the-shoes\/#listItem","name":"ESPN Presents: Michael Jordan &#8220;Gotta Be The Shoes&#8221;"},"previousItem":{"@type":"ListItem","@id":"https:\/\/blackouthiphop.com\/blog#listItem","name":"Home"}},{"@type":"ListItem","@id":"https:\/\/blackouthiphop.com\/blog\/espn-presents-michael-jordan-gotta-be-the-shoes\/#listItem","position":3,"name":"ESPN Presents: Michael Jordan &#8220;Gotta Be The Shoes&#8221;","previousItem":{"@type":"ListItem","@id":"https:\/\/blackouthiphop.com\/blog\/category\/videos\/#listItem","name":"Videos"}}]},{"@type":"Organization","@id":"https:\/\/blackouthiphop.com\/blog\/#organization","name":"Blackout Hip Hop","description":"Blackout Hip Hop","url":"https:\/\/blackouthiphop.com\/blog\/"},{"@type":"Person","@id":"https:\/\/blackouthiphop.com\/blog\/author\/admin\/#author","url":"https:\/\/blackouthiphop.com\/blog\/author\/admin\/","name":"admin","image":{"@type":"ImageObject","@id":"https:\/\/blackouthiphop.com\/blog\/espn-presents-michael-jordan-gotta-be-the-shoes\/#authorImage","url":"https:\/\/secure.gravatar.com\/avatar\/5ff3ee2a748b7a8a4d47143fec1dbaabacb49ac938e1c0a702000a7a0305dfa5?s=96&d=mm&r=g","width":96,"height":96,"caption":"admin"}},{"@type":"WebPage","@id":"https:\/\/blackouthiphop.com\/blog\/espn-presents-michael-jordan-gotta-be-the-shoes\/#webpage","url":"https:\/\/blackouthiphop.com\/blog\/espn-presents-michael-jordan-gotta-be-the-shoes\/","name":"ESPN Presents: Michael Jordan \u201cGotta Be The Shoes\u201d - Blackout Hip Hop","description":"ESPN honors NBA legend Michael Jordan\u2019s 5oth birthday with a short documentary saluting his iconic signature sneaker legacy, and stories behind some of the most popular models from the collection. We get the history behind the infamous \u201cJumpman\u201d logo and how it came about, with the Jordan III taking MJ as a brand to the","inLanguage":"en-US","isPartOf":{"@id":"https:\/\/blackouthiphop.com\/blog\/#website"},"breadcrumb":{"@id":"https:\/\/blackouthiphop.com\/blog\/espn-presents-michael-jordan-gotta-be-the-shoes\/#breadcrumblist"},"author":{"@id":"https:\/\/blackouthiphop.com\/blog\/author\/admin\/#author"},"creator":{"@id":"https:\/\/blackouthiphop.com\/blog\/author\/admin\/#author"},"datePublished":"2013-02-14T00:04:50+01:00","dateModified":"2013-02-14T00:04:50+01:00"},{"@type":"WebSite","@id":"https:\/\/blackouthiphop.com\/blog\/#website","url":"https:\/\/blackouthiphop.com\/blog\/","name":"Blackout Hip-Hop","description":"Blackout Hip Hop","inLanguage":"en-US","publisher":{"@id":"https:\/\/blackouthiphop.com\/blog\/#organization"}}]},"og:locale":"en_US","og:site_name":"Blackout Hip Hop","og:type":"article","og:title":"ESPN Presents: Michael Jordan \u201cGotta Be The Shoes\u201d - Blackout Hip Hop","og:description":"ESPN honors NBA legend Michael Jordan\u2019s 5oth birthday with a short documentary saluting his iconic signature sneaker legacy, and stories behind some of the most popular models from the collection. We get the history behind the infamous \u201cJumpman\u201d logo and how it came about, with the Jordan III taking MJ as a brand to the","og:url":"https:\/\/blackouthiphop.com\/blog\/espn-presents-michael-jordan-gotta-be-the-shoes\/","article:section":"Videos","article:published_time":"2013-02-13T23:04:50+00:00","article:modified_time":"2013-02-13T23:04:50+00:00","twitter:card":"summary_large_image","twitter:title":"ESPN Presents: Michael Jordan \u201cGotta Be The Shoes\u201d - Blackout Hip Hop","twitter:description":"ESPN honors NBA legend Michael Jordan\u2019s 5oth birthday with a short documentary saluting his iconic signature sneaker legacy, and stories behind some of the most popular models from the collection. We get the history behind the infamous \u201cJumpman\u201d logo and how it came about, with the Jordan III taking MJ as a brand to the","twitter:label1":"Written by","twitter:data1":"admin"},"aioseo_meta_data":{"post_id":"61624","title":null,"description":null,"keywords":null,"keyphrases":null,"primary_term":null,"canonical_url":null,"og_title":null,"og_description":null,"og_object_type":"default","og_image_type":"content","og_image_url":null,"og_image_width":null,"og_image_height":null,"og_image_custom_url":null,"og_image_custom_fields":null,"og_video":null,"og_custom_url":null,"og_article_section":"Videos","og_article_tags":null,"twitter_use_og":true,"twitter_card":"default","twitter_image_type":"default","twitter_image_url":null,"twitter_image_custom_url":null,"twitter_image_custom_fields":null,"twitter_title":null,"twitter_description":null,"schema":{"blockGraphs":[],"customGraphs":[],"default":{"data":{"Article":[],"Course":[],"Dataset":[],"FAQPage":[],"Movie":[],"Person":[],"Product":[],"ProductReview":[],"Car":[],"Recipe":[],"Service":[],"SoftwareApplication":[],"WebPage":[]},"graphName":"","isEnabled":true},"graphs":[],"defaultGraph":"","defaultPostTypeGraph":""},"schema_type":"default","schema_type_options":null,"pillar_content":false,"robots_default":true,"robots_noindex":false,"robots_noarchive":false,"robots_nosnippet":false,"robots_nofollow":false,"robots_noimageindex":false,"robots_noodp":false,"robots_notranslate":false,"robots_max_snippet":null,"robots_max_videopreview":null,"robots_max_imagepreview":"large","priority":null,"frequency":null,"local_seo":null,"breadcrumb_settings":null,"limit_modified_date":false,"ai":null,"created":"2022-03-04 20:37:52","updated":"2025-06-05 15:27:36","seo_analyzer_scan_date":null},"aioseo_breadcrumb":"<div class=\"aioseo-breadcrumbs\"><span class=\"aioseo-breadcrumb\">\n\t\t\t<a href=\"https:\/\/blackouthiphop.com\/blog\" title=\"Home\">Home<\/a>\n\t\t<\/span><span class=\"aioseo-breadcrumb-separator\">&raquo;<\/span><span class=\"aioseo-breadcrumb\">\n\t\t\t<a href=\"https:\/\/blackouthiphop.com\/blog\/category\/videos\/\" title=\"Videos\">Videos<\/a>\n\t\t<\/span><span class=\"aioseo-breadcrumb-separator\">&raquo;<\/span><span class=\"aioseo-breadcrumb\">\n\t\t\tESPN Presents: Michael Jordan \u201cGotta Be The Shoes\u201d\n\t\t<\/span><\/div>","aioseo_breadcrumb_json":[{"label":"Home","link":"https:\/\/blackouthiphop.com\/blog"},{"label":"Videos","link":"https:\/\/blackouthiphop.com\/blog\/category\/videos\/"},{"label":"ESPN Presents: Michael Jordan &#8220;Gotta Be The Shoes&#8221;","link":"https:\/\/blackouthiphop.com\/blog\/espn-presents-michael-jordan-gotta-be-the-shoes\/"}],"jetpack_featured_media_url":"","jetpack_shortlink":"https:\/\/wp.me\/pG6fW-g1W","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/blackouthiphop.com\/blog\/wp-json\/wp\/v2\/posts\/61624","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blackouthiphop.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blackouthiphop.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blackouthiphop.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/blackouthiphop.com\/blog\/wp-json\/wp\/v2\/comments?post=61624"}],"version-history":[{"count":0,"href":"https:\/\/blackouthiphop.com\/blog\/wp-json\/wp\/v2\/posts\/61624\/revisions"}],"wp:attachment":[{"href":"https:\/\/blackouthiphop.com\/blog\/wp-json\/wp\/v2\/media?parent=61624"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blackouthiphop.com\/blog\/wp-json\/wp\/v2\/categories?post=61624"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blackouthiphop.com\/blog\/wp-json\/wp\/v2\/tags?post=61624"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}