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Sports apparel and footwear brand Champion has launched two new collaborations in celebration of 50 years of hip-hop.
\nThis includes a second collection drop with Beastie Boys, as well as a new collaboration with Naughty by Nature.<\/p>\n
Both collaborations have their own anniversaries to celebrate, as it is 25 years since the release of Beastie Boys\u2019 Grammy winning fifth album, \u2018Hello Nasty\u2019, and 30 years since Naughty by Nature\u2019s third album \u201819 Naughty III\u2019, which included the stand-out track \u2018Hip Hop Hooray\u2019.
\nThe video for \u2018Hip Hop Hooray\u2019 was directed by Spike Lee and featured other prolific figures including Eazy-E and Kriss Kross, with the group themselves sporting Champion hooded sweats.<\/p>\n
To celebrate the 30th anniversary of the original album launch, Champion has collaborated with Naughty by Nature to re-release the iconic \u2018Baseball Bat Reverse Sweatshirt\u2019, in addition to seasonal hoodies and t-shirts in navy, green and red.<\/p>\n
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Meanwhile, the new Beastie Boys capsule collection consists of hoodies, sweats and tracksuits in black, grey and white – with images of the band from the time of \u2018Hello Nasty\u2019 being released, as well as iconography of the seminal album from 1998.<\/p>\n
Champion\u2019s first collaboration with the Beastie Boys on a limited-edition clothing collection came in November 2022, celebrating the 30th anniversary of the band\u2019s \u2018Check Your Head\u2019 album.<\/p>\n
Hip-hop was born on the streets of the Bronx in New York in the 1970s and became a global phenomenon.<\/p>\n
Champion claims to be an integral part of hip-hop culture, with its iconic \u2018Reverse Weave\u2019 hoodies, sweatshirts and basketball jerseys becoming staples in the hip-hop fashion scene.<\/p>\n","protected":false},"excerpt":{"rendered":"
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