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Long time music publicist, Ben Merlis<\/strong> published a new book, Goin\u2019 Off: The Story of the Juice Crew & Cold Chillin\u2019 Records<\/em>. With a forward by Peanut Butter Wolf<\/strong>, the 300 plus page turner chronicles the rise and fall of Cold Chillin’<\/strong>. It follows the careers of the label’s recording artists through first-hand accounts of industry players, producers, emcees, and deejays: Roxanne Shant\u00e9 <\/strong> – a 14-year-old battle rapper who spawned the diss record; MC Shan<\/strong> who engaged in a legendary cross-borough feud with KRS-One<\/strong>; Kool G Rap<\/strong> – a foundational participant in what the media dubbed “gangsta rap”; Big Daddy Kane<\/strong>‘s quick-witted lyricism changed the way people rhyme; the collegiate Masta Ace<\/strong> sought to uplift his community during the height of the crack epidemic; The Genius (aka GZA) <\/strong>co-founded the rap dynasty Wu- Tang Clan; and the enigmatic Biz Markie<\/strong> had the world singing along to his hit anthem Just a Friend<\/em>. Plagued by corporate censorship and a landmark sample-related lawsuit in the 1990s, Cold Chillin’<\/strong> folded, leaving behind a legacy shrouded in controversy and a catalog that influenced multiple generations of rap artists.<\/p>\n