{"id":109566,"date":"2016-08-29T11:31:42","date_gmt":"2016-08-29T09:31:42","guid":{"rendered":"http:\/\/www.blackouthiphop.com\/?p=109566"},"modified":"2016-08-29T11:31:42","modified_gmt":"2016-08-29T09:31:42","slug":"the-generation-that-grew-up-on-hip-hop-is-now-in-the-boardrooms","status":"publish","type":"post","link":"https:\/\/blackouthiphop.com\/blog\/the-generation-that-grew-up-on-hip-hop-is-now-in-the-boardrooms\/","title":{"rendered":"The Generation That Grew up on Hip Hop Is Now in the Boardrooms"},"content":{"rendered":"

\"hip<\/p>\n

Yesterday I came across this awesome article. Read the first half below, for the other one go to greenlabel.com<\/a>.<\/p>\n

I don\u2019t know exactly when, but at some point it hit me that a generation who grew up listening to the same music I fell in love with as a kid have become decision-makers in mainstream media.<\/p>\n

It could have been the moment I saw the hamsters in the Kia commercial rocking out to Black Sheep\u2019s \u201cThe Choice is Yours\u201d or Tide\u2019s use of Digable Planet\u2019s \u201cRebirth of Slick.\u201d I remember feeling that a shift had occurred, and that companies not usually associated with hip-hop understood how to get my attention.<\/p>\n

See, I\u2019d worked in advertising for several years, so I was fully aware of how tone-deaf agencies and executive producers could be trying to fully understand this constantly shifting culture. Anything approaching the style of hip-hop was referenced via The Black Eyed Peas. And\u2014no disrespect to BEP\u2014but they were so hot at one time that advertisers were doing all they could to create bad imitations of their work.<\/p><\/blockquote>\n","protected":false},"excerpt":{"rendered":"

Yesterday I came across this awesome article. Read the first half below, for the other…<\/p>\n","protected":false},"author":16,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"nf_dc_page":"","cybocfi_hide_featured_image":"","_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_post_was_ever_published":false},"categories":[4],"tags":[],"class_list":["post-109566","post","type-post","status-publish","format-standard","hentry","category-news"],"aioseo_notices":[],"aioseo_head":"\n\t\t\n\t\n\t\n\t\n\t\n\t\n\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t