Video: Santigold Interview on Sway in the Morning

It is not just enough to stand out with talent, a lot of times the creativity in which you present music, visuals or projects as a whole inevitably makes or breaks you. Our guest Santigold has maneuvered in a way that has grown her sound and independence over the years, creating a unique brand through trials.

Trials rarely serve as only a means to hurt us but help us and while many may think her gift of a child would slow up her process, it actually made her more focused while bringing a different level of joy into her life. That is one of the things that largely contributes to an intense drive and determination within her spirit to create more music. One important takeaway during the conversation with Santigold is just how much living/creating with purpose helps you overcome when faced with incredible opposition. A lot of people talk about that “it” factor, she displays it wonderfully from start to finish.