Slick Rick – “Lyft” (Trailer)
Slick Rick joins creative forces with Idris Elba for “VICTORY” — a visionary visual album set to be released through 7Wallace, in collaboration with Mass Appeal on June 13.
Celebrating 26 years since The Ruler’s last album, “VICTORY” is a triumphant new chapter — a sonic and cinematic tour de force that redefines the boundaries of storytelling, legacy and the power of imagination. Executive produced by The Poet (Slick Rick) and The Visionary (Idris Elba), the project features powerful collaborations with Nas and Giggs, along with a special contribution from Estelle.
Four years in the making, VICTORY was written and recorded between Rick’s birth place, London and in France, with its striking visuals filmed across three continents — the U.S., the UK, and Africa. The result is a cross-continental homage to Rick’s roots, enriched by lyrical depth, cinematic brilliance, and genre-defying artistry. The 30-minute immersive film, directed by Meji Alabi — the creative mind behind Beyoncé’s “Black Is King,” which brings VICTORY to life through bold imagery and narrative depth.
“VICTORY” the film and album will be available on June 13, 2025.
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