Olskool Ice-Grē from Abstract Mindstate Spearheading an Adult Contemporary Hip-Hop Category at Award Shows

Entrepreneur, Music and Entertainment Industry Professional, Author, Speaker and Artist Greg “Olskool Ice-Grē” Lewis of the group Abstract Mindstate continues his quest of expanding the Rap/Hip Hop category at awards shows as well as the call letters at commercial radio to include a new genre and format he affectionately calls Adult Contemporary Hip Hop, ACH for short.

Olskool Ice-Grē branded his group’s music Adult Contemporary Hip Hop over two decades ago. It wasn’t until 2021, after a 16-year hiatus, when Kanye West reintroduced Abstract Mindstate as the first artists to release music on his Yeezy Sound (YZY SND) platform, did his concept begin to morph into more than just a conversation. In an effort to make ACH a real thing, Olskool Ice-Grē began the work that led to him writing and submitting a proposal to the Recording Academy to expand the Rap/Hip Hop category at The Grammys. Driven by passion and focus, he followed this action by also submitting his proposal to another highly produced and heavily attended Los Angeles based awards show called the Hollywood Independent Music Awards.

It was here where this expanded category was accepted and implemented. Although Olskool began speaking life into the idea of Adult Contemporary Hip Hop in 2021 during his group’s press run, it wasn’t until 2024 that ACH became a hot-button topic amongst the brightest and most iconic in Hip Hop culture and music. Many notables, including legends like West Coast Rap Icon Ice-T are in support of this idea of Adult Contemporary Hip Hop as an expanded category. So much so that he reposted a clip of Olskool Ice-Gre on Curtiss King’s Podcast “Curtiss King TV” just a few days ago. For more on Olskool, visit www.irefusetoquit.com