Drink Champs w/ Ralph McDaniels

On the latest edition of “Drink Champs,” N.O.R.E. and DJ EFN hosted a legendary Hip-Hop personality, Ralph McDaniels. The show he created alongside Lionel C. Martin in 1983, “Music Video Box,” has went on to become a cultural touchstone. For many fans, this show was their introduction to Hip-Hop, providing a dedicated platform for the genre long before major networks like MTV embraced it.

He played a critical role in helping Hip-Hop reach mainstream audiences, bridging the gap between underground and popular culture. Over the years, McDaniels became known not just as a show host but as a director and producer for countless classic music videos. On Drink Champs, he shared stories of these legendary collaborations. He was behind some of the genre’s earliest hits, including the music video for “Roxanne’s Revenge” by Roxanne Shanté.