N.O.R.E. and DJ EFN are the Drink Champs, and in this episode, they chop it up with the legendary Southern hip-hop duo, 8Ball and MJG. The duo reflects on their rise from Memphis, groundbreaking collaborations with icons like Outkast and UGK, and the challenges Southern artists faced in a genre once dominated by East and West Coast sounds. They emphasize the importance of owning their music catalog, ensuring their legacy benefits future generations. Tune in to hear how 8Ball and MJG’s resilience, creativity, and influence continue to shape hip-hop culture.