Bootleg Kev w/ Steve Rifkind

Step into hip-hop history with The Man Behind Loud Records, as Steve Rifkind opens the vault on decades of untold stories. From launching Wu-Tang Clan’s revolutionary debut to shaping the gritty legacies of Mobb Deep and breaking new ground with artists like Tupac and Kanye West, Rifkind was the architect behind some of rap’s most defining moments. This deep dive reveals the raw, behind-the-scenes truths from one of the most influential label heads in the game. A must-watch for anyone who lives and breathes hip-hop culture.